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Client 4 Foot 11

We designed the brand logo for the 4 Foot 11 record label, as well as all their artist's album packaging. The inaugural release was a series of remix compilations of the label's artists. Imagery was created in-house with the use of the makeshift macro-polaroid we used for Tommy Lee's Never a Dull Moment project. In true M+P fashion, the packaging was printed with spot colors on grocery bag kraft paper – actual paper used to create brown grocery bags, not something similar that was milled for normal printing use. This gave the packaging a unique textural experience that couldn't be duplicated through any other process.